Master Marketing

Creative strategies to kick start your marketing

Australia’s most prolific ambush marketer helps you build a mindset for success.

Watch 5 videos now for free!

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Uncover marketing opportunities & strategies that work

Marketing on a shoestring budget is one of the biggest challenges SMEs face. From ambush marketing to implementing promotional packaging, Canity’s Master Marketing module gives you the mindset for creating more marketing opportunities in your business.



Marketing ideas, on demand

Very few business owners have time to study or attend courses. Master Marketing distils these core ideas and delivers them in series of two-minute thought starters.

Gain Access Now

Excited? We’re just getting started!

In addition to Canity’s powerful training modules, you’ll also get access to online quizzes to help reinforce key learning areas and downloadable content to bolster your knowledge. It’s a complete training package, 100% online.

Pricing & Plans

Phone Skills - 28 Segments

Empower your staff to deliver unrivalled customer service over the phone with Kym’s invaluable hints, tips and tactics.

  • Uncover hidden opportunities.
  • Discover simple ways to stand out.
  • Turn weaknesses into strengths.
  • First Impressions
  • How are you
  • Get to the Point
  • Important Call
  • Don’t Say Sorry
  • Transferring Calls
  • The Name Game
  • Please Hold
  • No Jargon
  • Hang On
  • Are You There
  • No Answer
  • No’s a No No
  • Crutch Words
  • Expect Results
  • Attention
  • The Numbers Game
  • Mimic The Caller
  • Hanging Or
  • Bypassing the Gatekeeper
  • Answer a Colleague’s Phone
  • Area Code
  • Feedback
  • Cold Calling
  • Focus On The Result
  • Calming an Angry Customer
  • The Magic Phrase
  • Signing Off

Sales Skills - 27 Segments

Teach your sales team to smash sales targets and wow customers with Kym’s selling tips and proven strategies.

  • Consistently exceed sales targets.
  • Increase sales figures.
  • Leverage the power of relationships.
  • Preparation is Key
  • Skip Reception
  • Pushing On
  • Sourcing Mobiles
  • Grab Their Attention
  • Qualify Qualify Qualify
  • On The Same Wavelength
  • Use That Tone With Me!
  • Use Your Prospect’s Name
  • Be The Expert
  • Bin Should
  • Involve the Other Party
  • Just Following Up
  • You Always Have Time to Callback
  • Sales is a Numbers Game
  • Give Them the Price
  • Keep Them Talking
  • Feel Felt Found
  • It Costs Too Much
  • Stay Involved
  • Ask for the Business
  • ABC – Always Be Closing
  • Always get a Concession
  • Assumptive Closes
  • Double Close
  • Four Yeses
  • Sign Off Right

Retail Skills - 23 Segments

Kym’s insights into the retail experience will make your staff genuinely excited to hit the floor and impress their next customer.

  • Build customer loyalty.
  • Improve workplace morale.
  • Increase referrals, repeat business.
  • Welcome
  • Opening Line
  • Mouth and Eyes
  • Appearance
  • Acknowledge Others In Queue
  • Eavesdropping
  • Don’t Tell – Show
  • The Finger
  • Exceed Expectations
  • Upsell
  • Countering Barriers
  • Be Aware
  • I Don’t Know
  • Take Control
  • Names Are Powerful
  • Be In Credit
  • Handling Complaints
  • Remember Info
  • Theatrical Service Experience
  • Sell Benefits not Features
  • Use Your Personality
  • Continue the Conversation

Dealing with Difficult Customers - 15 Segments

Learn top tips for dealing with hard-to-handle clientele quickly, including fast-tracking conflict resolution.

  • Defuse angry customers.
  • Turn critics into advocates.
  • Win back clients.
  • Calming a Customer
  • Let Angry Customers Vent
  • Use the Customer's Name
  • Apologising to Customers
  • Switch The Setting
  • Focus on the Solution
  • Handling Abusive Language
  • What Does The Customer Want?
  • Be on the Customer's Teamnew
  • Confirm your Solution in Writing
  • Social Media
  • Responding to Email Complaints
  • Thank a Complaining Customer
  • Take Time Out
  • Recommending a Competitor coming soon

Dealing with Happy Customers - 7 Segments

Discover expert techniques for dealing with happy, satisfied customers and learn to increase their value exponentially for your business.

  • Increase customer satisfaction.
  • Utilise your happy customers.
  • Create new business opportunities.
  • Let Them Know You Appreciate Them new
  • Get a Testimonial new
  • Get an Online Boost new
  • Selling More to Happy Customers new
  • Pass on the Feedback new
  • Don't You Forget About Me new
  • Ask For Referrals new

Master Sales - 24 Segments

Be inspired to transform your sales strategy with methods used to fuel a multi-million dollar business.

  • Consistently exceed sales targets.
  • Increase sales figures.
  • Leverage the power of relationships.
  • Everyone Should Sell
  • Be Ready To Sell
  • Countering Discounters
  • Maximising Exposure
  • Competitors Come And Go
  • The Pricing Hurdle
  • Price It Right
  • Embrace the Internet
  • Don’t Expect Instant Results
  • Leaving Voicemail Messages That Work
  • Package Where Possible
  • The Extras
  • From Fiery To Fanatical
  • Focus On The Children
  • Listen And Learn
  • Spam The Spammers
  • Sacking Customers
  • Don’t Tell Me Show Me
  • Hurry Up
  • Getting Through
  • Attitude is Key
  • Great Staff
  • Testimonials
  • Sizing Up The Price

Master Marketing - 31 Segments

Don’t blend in – break away from your competition with creative marketing techniques.

  • Uncover hidden opportunities.
  • Discover simple ways to stand out.
  • Turn weaknesses into strengths.
  • Make Me The Star
  • Promotional Prowess
  • Crowdsourcing
  • Guerrilla Campaigns
  • Personalised Marketing
  • Perfect Marketing
  • Marketing In A Downturn
  • Free Publicity
  • Sponsorships
  • Airport Ambushes
  • Copywriting For Results
  • Embrace Video
  • Branding
  • Creating A Buzz
  • Influence The Influencers
  • Exclusivity
  • Make Things Happen
  • Spell It Right
  • Packaging For Impact
  • Own The Customer
  • Getting People To Like You
  • Ambush Marketing
  • No Risk, Big Reward
  • PR Advice
  • Targeted Advertising
  • Facebook Opportunities
  • Marketing Makes A Difference
  • Dare To Be Different
  • Lost Sales
  • The Creative Wands
  • Arrest your Prospect

Master Customer Service - 22 Segments

Stop your team from settling at sub-par customer service and raise the bar with field-tested insights.

  • Build customer loyalty.
  • Improve workplace morale.
  • Increase referrals and repeat business.
  • Brand Everything
  • Empowering Staff
  • People Don’t Pay For ‘No’
  • Crutch Words
  • Attend To The Detail
  • Turning Customers Into Consultants
  • A Theatrical Experience
  • The Welcome Experience
  • No More Waiting
  • The Name Is The Game
  • Encouraging Eavesdropping
  • Making It Easy
  • The Retail Experience
  • Enthusing Staff
  • Get Personal
  • Troll The Net
  • Feedback
  • Business Relationships
  • Educate Me Please
  • Phone Etiquette
  • Some Simple Tips
  • People Do Business With People They Like

Join switched-on companies from all over the world who train with Canity:

My team and I could not be happier … the Australian accent is quite engaging and “spices up” our training process even more.
Kate Cox, The Ohio Valley Bank
I’ve just started using this and it’s amazing!!! I want my entire team on it.
Jonathan Carney, Premium Imports
The tips were useful, and not just over the phone: good tips for face-to-face interaction as well.
Janique Racine, Ken Muston Automotive, Marketing Manager & Assistant to Dealer Principal
The video was great, we liked that it was short and succinct…
Alicia Whiley, Sales & Marketing Manager, Havwoods Accountants
All staff who have completed this training have commented on how great it is. Thanks!
Susan Veal, Pathtech, Business Manager – Drug Detection Systems
The enthusiasm from our staff and management towards the training has been awesome with lots of laughs and nods. Thank you and congrats.
Peter Harris, All Four x 4 Spares, General Manager
I liked the format, with the short chapters because it’s impossible to have an uninterrupted 22 minutes!
Janique Racine, Ken Muston Automotive, Marketing Manager & Assistant to Dealer Principal
We loved the training. All of our team have now completed the training and we will make it a 6 monthly refresher for everyone. We would be interested in all training that you have coming online.
Stacey Harris, General Manager, Techsolutions
I want to congratulate you on such a professional training tool, the content, the presentation and the length of the video was perfect.
Peter Harris, All Four x 4 Spares, General Manager

Quick, easy and effective

Training with Canity is so simple it’ll almost feel like it’s too easy. But whoever said it had to be hard?
With hundreds of entertaining bite-sized lessons available online, you can effortlessly change the way your staff interact with customers.