DO YOUR CUSTOMERS TRUST YOU
Practical, easy to understand training videos
Discover how trust is earned, the reasons it falls apart and how it’s regained
Practical, easy to understand training videos
Discover how trust is earned, the reasons it falls apart and how it’s regained
Why Learn Do Your Customers Trust You?
Do your customers trust you? Now, don’t just answer “Of course!”; stop and think about it. Is your organisation credible, is it reliable, is it honest, and transparent? Is your organisation trustworthy? In this module we delve into why trust matters and look at Trust in relation to Customers.
Each of our 9 video lessons covers a different aspect of Do Your Customers Trust You. See below for the full topic list.
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Topics included in Video Lessons
01
Introduction (00:40)
Do your customers trust you? Now, don’t just answer “Of course!”; stop and think about it. Is your organisation credible, is it reliable, is it honest and transparent? Is your organisation trustworthy?
02
What is Trust? (01:41)
Customers rarely do business with organisations they don’t trust. So, what do we really mean when we talk about customers and trust?
03
Trust and Social Media (02:06)
The importance of building trust with your customers is amplified more than ever before, due to the impact of social media. Today’s customers are much savvier about how an organisation is portrayed, and online reviews are becoming the go-to for customers making purchasing decisions.
04
Empower Your Team (01:28)
If you genuinely want your customers to trust you, you need to trust them. You also need to trust your team. Every employee should be empowered to make decisions that are in the customers’ best interests.
05
Are You Wearing Away Your Customers' Trust? (02:08)
Does your organisation wear away at your customers’ trust in lots of little ways? Do you make them fill out endless documents? Do you make them wait for long periods on the phone or in a queue? Are they required to repeat themselves to multiple team members every time their call is transferred?
06
Trust and Data (01:31)
Almost all organisations hold some sort of private customer data. Perhaps it’s simply an address or contact details. Maybe it’s credit card information or purchasing history. Whatever customer data you hold, it needs to be treated with the utmost respect and security.
07
When Trust is Broken (01:44)
Breaches of trust do happen. What matters thereafter, is how you react. Bouncing back from a breach of trust is possible, if you have enough customer goodwill and if you demonstrate a willingness to fix the problem quickly.
08
Managing Customer Expectations (02:29)
You earn your customers’ trust by keeping your promises to them. This means that it’s vital you manage your customers’ expectations. You cannot over-promise and under-deliver and expect customers to trust you. You can’t say you’re going to do something without backing it up with action.
09
Congratulations (00:47)
Spending the time to truly earn the trust of your customers is one of the most valuable investments any business can make. The more your customers trust you, the more likely they’ll be to do business with your organisation.
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Peter Harris
General Manager
All Four x 4 Spares
Loved it...
Stacey Harris
General Manager
Techsolutions
So much fun...
Kate Cox
The Ohio
Valley Bank
