Do you ever think about what you sound like on the phone? If you’re like most people, you have a completely different phone voice than you do in regular conversation. Why is that?

The fact is most of us do it subconsciously. We’re programmed to switch off our personality and go into corporate mode when the phone rings at work. People are cautious about being themselves in fear of offending their callers.

70% of the buying experience is based on how your client feels they are being treated

But the truth is people love personality. In fact, it instantly creates a rapport with your caller and often leads to a relaxed and engaging interaction. When you’re passionate about your business, it becomes infectious and this is one of the best promotional tools there is. And it’s free!

So next time your phone rings at work take a breath and think about the following:
• Break out of the traditional corporate tone that’s dull & monotonous.
• Imagine you’re talking to your friend. Your relaxed and conversational tone will carry across to the caller.
• Be memorable. When asked things questions like ‘how are you’, don’t reply with the usual ‘good thanks’ be different, people love it!
• If you’re known for your sense of humour, use it. Humour is the best way to relax a conversation.

Remember that 70% of the buying experience is based on how your client feels they are being treated. Being inauthentic or incongruent stops rapport dead in its tracks – and that disconnect can quickly turn into a negative customer experience.

So take a minute to think about your phone tone, it’s something you can change quickly and easily and the results will surprise you.

– Canity